As a new social platform business, Pose required an Apple and Android app with a supporting content management system alongside a simple marketing website to promote the app.
Being a free app to download and use, monetisation was also required. Therefore the app requirements included advert integration and in-app purchases.
The project began with a proof of concept to establish that the app could work. Following a successful trial, the team commenced the main project.
The team developed dynamic wireframes for all functional app screens using prototyping. This allowed the client the step through the app process ensuring that the user journey was simple and intuitive.
Working in collaboration with our clients chosen design partner, we supported the branding and design process to ensure that the app maintained high UX and UI standards whilst maintaining a fashionable and professional design.
Behind the scenes, the app is controlled and administered using Doddle. This allows the client the control to accept, reject and schedule questions. They can also review, analyse and export answers alongside reviewing reported ‘posers’.